News

Why Latino patients rely on their chosen circles more than HCPs

Two-thirds of Latino patients told M Booth Health they seek health information outside of traditional channels like HCPs, more than any other racial group.

News

Super Bowl rally shooting victims pick up pieces, but gun violence haunts their lives

The endless drumbeat of gun violence — from one-off incidents to mass shootings — has shattered the sense of safety for those who survive.

News

Patients are relying on Lyft, Uber to travel far distances to medical care

While some patients use transportation companies solely dedicated to medical rides or nonemergency ambulance rides to get to their appointments, Uber and Lyft are also ferrying people to emergency rooms, kidney dialysis and other medical visits.

Privacy matters: Marketing compliance in practice

How healthcare marketers approach patient privacy concerns.

Revolutionizing pharma customer engagement

How AI and first-party data can help differentiate the user experience with enhanced segmentation, targeting and virtual interaction.

Optimizing the use of AI in customer engagement

The impact of technology on the customer experience and virtual interactions.

Future-proofing healthcare marketing strategies for proactive engagement

How predictive AI enables brands to connect with patients at critical stages of their health journey.

Partner Content

Advancing patient centricity through HCP and DTC marketing synchronization

Join OptimizeRx chief commercial officer Theresa Greco as she highlights the steps pharma brands can take to make the synchronization shift — and why patient centricity is the key.

Partner Content

Medlive ENGAGE — Transform your digital peer-to-peer HCP education

Discover how Medlive ENGAGE connects pharmaceutical and biotech brands with healthcare providers through tailored video content and advanced engagement tools. Drive impactful education, boost audience interaction and achieve measurable success in delivering peer-to-peer learning experiences that resonate with your target professionals.

Partner Content

10 years of ‘Be Kind, Don’t Suck’ in PR and digital marketing

Listen as CEO/founder of EvolveMKD, Megan Driscoll, reflects on the last decade of change, founding and owning an agency during this time and what lessons she’s taken away for her company and on behalf of her clients.

Partner Content

Branding and awareness in a performance-driven landscape

In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM).