Why Latino patients rely on their chosen circles more than HCPs
Two-thirds of Latino patients told M Booth Health they seek health information outside of traditional channels like HCPs, more than any other racial group.
News
Super Bowl rally shooting victims pick up pieces, but gun violence haunts their lives
The endless drumbeat of gun violence — from one-off incidents to mass shootings — has shattered the sense of safety for those who survive.
News
Patients are relying on Lyft, Uber to travel far distances to medical care
While some patients use transportation companies solely dedicated to medical rides or nonemergency ambulance rides to get to their appointments, Uber and Lyft are also ferrying people to emergency rooms, kidney dialysis and other medical visits.
5
Things
Health Marketers Need to Know Today
GIMME 5
MM+M Media Summit
MM+M’s third annual Media Summit will unite health media and pharma marketing luminaries for a day’s worth of candid, in-depth conversations about the channels and tactics that drive outcomes.
How healthcare marketers approach patient privacy concerns.
Revolutionizing pharma customer engagement
How AI and first-party data can help differentiate the user experience with enhanced segmentation, targeting and virtual interaction.
Optimizing the use of AI in customer engagement
The impact of technology on the customer experience and virtual interactions.
Future-proofing healthcare marketing strategies for proactive engagement
How predictive AI enables brands to connect with patients at critical stages of their health journey.
MM+M Transform
The Patient, Provider and Payer Engagement Matrix
Learn more from our eBook
Featured Categories
Events
MM+M, Campaign US and PRWeek introduce AI Deciphered: Discovering the Potential for Marketers and Communicators
The event, jointly staged by all three Haymarket Media marketing communications brands, is scheduled for September 19 in New York City.
Features
Pipeline Report 2024: See the life-changing therapies showing promise
Despite uncertainty around who will sit in The White House in January and what ramifications they may bring, the industry’s pipeline remains flush with many late-stage therapies showing promising data and transformative potential.
Podcasts
Eye on gold: Eduardo Molina previews 21st MM+M Awards
On the eve of Thursday night’s 21st MM+M Awards gala, chair of jurors Eduardo Molina offers a sneak peek.
Advancing patient centricity through HCP and DTC marketing synchronization
Join OptimizeRx chief commercial officer Theresa Greco as she highlights the steps pharma brands can take to make the synchronization shift — and why patient centricity is the key.
Partner Content
Medlive ENGAGE — Transform your digital peer-to-peer HCP education
Discover how Medlive ENGAGE connects pharmaceutical and biotech brands with healthcare providers through tailored video content and advanced engagement tools. Drive impactful education, boost audience interaction and achieve measurable success in delivering peer-to-peer learning experiences that resonate with your target professionals.
Partner Content
10 years of ‘Be Kind, Don’t Suck’ in PR and digital marketing
Listen as CEO/founder of EvolveMKD, Megan Driscoll, reflects on the last decade of change, founding and owning an agency during this time and what lessons she’s taken away for her company and on behalf of her clients.
Partner Content
Branding and awareness in a performance-driven landscape
In this episode, we dive into the evolving landscape of media strategy, with a special focus on brands with modest- to mid-tier budgets ($5-$50MM).