Horizon Therapeutics, which Amgen bought last year for around $28 billion, contributed $914 million in sales.
Campaigns
R&B artist Raheem DeVaughn sings soulful tune for Gilead to combat HIV
Grammy nominee and recording artist Raheem DeVaughn is working with Gilead Sciences to increase awareness of HIV preventive care among Black women.
News
Two thirds of adland staff want to spend two days a week or fewer in the office
All In Census shows employee preference at odds with industry trends.
5
Things
Health Marketers Need to Know Today
GIMME 5
MM+M Pinnacle Awards 2024
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry's most venerable marketers, strategists and creators.
How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.
Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers
The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones.
Moving on from cookies with privacy-safe targeting: Why real world data has been the solution all along
As the digital advertising world finally sees the end game of Google’s third-party cookies, marketers should turn to privacy-safe targeting solutions based on real world data for precision audience engagement.
Introducing predictive AI, a new approach to targeting before health events occur
A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors.
Career Outlook: Recruitment + Retention
A look at how the workforce is evolving
Learn more from our eBook
Featured Categories
Events
MM+M, Campaign US and PRWeek introduce AI Deciphered: Discovering the Potential for Marketers and Communicators
The event, jointly staged by all three Haymarket Media marketing communications brands, is scheduled for September 19 in New York City.
Features
Healthcare Marketers Trend Report 2024: A techno twist
The MM+M/Swoop 2024 Healthcare Marketers Trend Report revealed the marcoms tech stack is playing a lead role in engaging physicians, as traditional tactics make way for digital.
Podcasts
2024 MM+M Pinnacle preview: How Begasse and Pantello reached the apex
Set to be honored at the 2024 MM+M Pinnacle Awards this Thursday, Ken Begasse, Jr., and Tim Pantello share their distinct career paths.
Healthcare Marketers Trend Report 2024: A techno twist
HUB services, patient engagement, and specialty pharmacy: One patient support ecosystem with three core components
The evolution of patient needs and rising consumer expectations are shaping a new era in healthcare — one that calls for a paradigm shift in the pharmaceutical industry's approach to patient support.
Partner Content
Omnichannel activation without omniburden
Explore solutions for practically implementing omnichannel approaches into your go-to-market activation.
Partner Content
Taking a patient-centric approach to privacy
This podcast will explore ways to deliver tailored content that activates, educates and empowers patients while prioritizing privacy and consent.
Partner Content
Living brands: How to build brands in the age of omnichannel
This podcast looks at how to leverage advancements in data, technology, AI and content development in order to become a Living Brand.